General Electric
GE Core Design System
Project Overview
The Core Design System created a consistent, flexible, and scalable framework for all of GE’s consumer facing digital properties. The goal was to create a system that was easy to use that would unify the digital identity of a vast array of consumer facing websites.
My Role
I worked closely with 2 other designers on the UX team in a tight collaboration with the GE Global Brand team to define our design principles, look and feel, and tone for how GE should present ourselves to the world.
I assisted with content audits of GE’s vast array of consumer websites. Performed competitive analysis of other major global corporations digital footprint and design guidelines. Performed extensive research into digital style guides and design systems.
I created designs for UI components and patterns. Created documentation and spec for engineering. Assisted in writing design guidelines and documentation for consumption by other design design teams at GE.
Additionally, I was responsible for creating and maintaining the master Sketch UI Kit / sticker sheet and design assets, optimizing them for consumption by the entire organization and agency partners.